THE MOST SUSTAINABLE FRAGRANCE WITHOUT GENDER ON THE MARKET

If something can outline Zero , the brand new perfume from Comme des Garçons , it's miles the search for balance. Because in its very thought, Zero is an exercise in simplicity this is manifested in its design, in its fragrance and in its inventive marketing campaign, starring the Brazilian artist Samuel de Saboia. Zero has carbon neutrality as its major concept and is the antithesis of excess, almost a radical expression of simplicity, wherein the contribution of de Saboia, for whom artwork is a manifestation of the divine, has been key.

Considered one of the main names within the world of cutting-edge artwork, de Saboia has targeted his interpretation of fragrance on a imaginative and prescient of the basic as a portal to the divine, as a connection among the bodily and religious planes. With his work, he facilitates make Zero a statement of purpose embodied within the shape of the fragrance. An action that represents the party of our connection to the earth.

If whatever can define Zero, the new perfume from Comme desGarçons, it is the search for balance. Because in its very idea, Zero is an exercise in simplicity that manifests itself in its design, in its fragrance and in its creative marketing campaign, starring Brazilian artist Samuel de Saboia. Zero has carbon neutrality as its fundamental idea and is the antithesis of excess, almost a thorough expression of simplicity, wherein the contribution of de Saboia, for whom artwork is a manifestation of the divine, has been key.

Considered one of the main names inside the contemporary artwork global, de Saboia has centered his interpretation of fragrance on a vision of the fundamental as a portal to the divine, as a connection between the physical and the spiritual. Through his paintings, he allows make Zero a declaration of cause embodied within the shape of perfume. An action that represents the birthday party of our connection to the earth.

Zero achieves this motive thanks to using fewer ingredients, with a discounted components, combined with precision in which the renovation of assets is key. It is made from components such as natural cedar timber, harvested by means of hand and extracted the use of hydroelectric strength, and bergamot. In addition, it additionally features Haitian musk and vetiver, each truthful exchange, combined with rose and polish accords. Zero has also been designed with a totally recyclable glass bottle and printing has been reduced to the vital minimum: both black ink and paper come from FSC licensed forests.Consequently accomplishing a minimum environmental effect. A harmonious dichotomy that unearths stability and with which Samuel de Saboia has connected perfectly.

Zero achieves this cause with the aid of the usage of fewer substances, with a discounted components, mixed with precision in which the upkeep of assets is prime. It consists of substances along with herbal cedarwood, harvested by means of hand and extracted with the aid of hydroelectric energy, and bergamot. In addition, it additionally capabilities musk and vetiver from Haiti, both truthful exchange, mixed with rose and varnish accords.

Zero has additionally been designed with a fully recyclable glass bottle and the printing has been reduced to the essential minimum: each the black ink and the paper come from FSC-licensed forests, therefore attaining a minimal environmental impact. A harmonious dichotomy that finds stability and with which Samuel de Saboia has linked flawlessly.

“The place to begin of the marketing campaign become first the perfume after which the name: both took me at once to my native land. I perceived the fragrance as a mixture of sea, breeze, trees and sand, and I observed it very emotional, because those are a number of the territories of my lifestyles. At that second, I determined that I was creating a story approximately the spirit of the fragrance, imagining it as a religious and magical item that came from heaven to earth”, says the artist himself.

"The place to begin for the marketing campaign became first the heady scent and then the call: each took me immediately to my fatherland. I perceived the fragrance as a mixture of sea, breeze, bushes and sand, and I discovered it very emotional, because the ones are some of the territories of my life. At that second, I decided that I become creating a story about the spirit of the perfume, imagining it as a religious and magical object coming from heaven to earth," says the artist himself.