THE MOST SUSTAINABLE FRAGRANCE WITHOUT GENDER ON THE MARKET
If something can outline Zero , the brand new perfume from Comme des Garçons , it's miles the search for balance. Because in its very thought, Zero is an exercise in simplicity this is manifested in its design, in its fragrance and in its inventive marketing campaign, starring the Brazilian artist Samuel de Saboia. Zero has carbon neutrality as its major concept and is the antithesis of excess, almost a radical expression of simplicity, wherein the contribution of de Saboia, for whom artwork is a manifestation of the divine, has been key.
Considered one of the main names within the world of
cutting-edge artwork, de Saboia has targeted his interpretation of fragrance on
a imaginative and prescient of the basic as a portal to the divine, as a
connection among the bodily and religious planes. With his work, he facilitates
make Zero a statement of purpose embodied within the shape of the fragrance. An
action that represents the party of our connection to the earth.
If whatever can define Zero, the new perfume from Comme desGarçons, it is the search for balance. Because in its very idea, Zero is an
exercise in simplicity that manifests itself in its design, in its fragrance
and in its creative marketing campaign, starring Brazilian artist Samuel de
Saboia. Zero has carbon neutrality as its fundamental idea and is the
antithesis of excess, almost a thorough expression of simplicity, wherein the
contribution of de Saboia, for whom artwork is a manifestation of the divine,
has been key.
Considered one of the main names inside the contemporary
artwork global, de Saboia has centered his interpretation of fragrance on a
vision of the fundamental as a portal to the divine, as a connection between
the physical and the spiritual. Through his paintings, he allows make Zero a
declaration of cause embodied within the shape of perfume. An action that
represents the birthday party of our connection to the earth.
Zero achieves this motive thanks to using fewer ingredients,
with a discounted components, combined with precision in which the renovation
of assets is key. It is made from components such as natural cedar timber,
harvested by means of hand and extracted the use of hydroelectric strength, and
bergamot. In addition, it additionally features Haitian musk and vetiver, each
truthful exchange, combined with rose and polish accords. Zero has also been
designed with a totally recyclable glass bottle and printing has been reduced
to the vital minimum: both black ink and paper come from FSC licensed
forests.Consequently accomplishing a minimum environmental effect. A harmonious
dichotomy that unearths stability and with which Samuel de Saboia has connected
perfectly.
Zero achieves this cause with the aid of the usage of fewer
substances, with a discounted components, mixed with precision in which the
upkeep of assets is prime. It consists of substances along with herbal
cedarwood, harvested by means of hand and extracted with the aid of
hydroelectric energy, and bergamot. In addition, it additionally capabilities
musk and vetiver from Haiti, both truthful exchange, mixed with rose and
varnish accords.
Zero has additionally been designed with a fully recyclable
glass bottle and the printing has been reduced to the essential minimum: each
the black ink and the paper come from FSC-licensed forests, therefore attaining
a minimal environmental impact. A harmonious dichotomy that finds stability and
with which Samuel de Saboia has linked flawlessly.
“The place to begin of the marketing campaign become first
the perfume after which the name: both took me at once to my native land. I
perceived the fragrance as a mixture of sea, breeze, trees and sand, and I
observed it very emotional, because those are a number of the territories of my
lifestyles. At that second, I determined that I was creating a story
approximately the spirit of the fragrance, imagining it as a religious and
magical item that came from heaven to earth”, says the artist himself.
"The place to begin for the marketing campaign became first the heady scent and then the call: each took me immediately to my fatherland. I perceived the fragrance as a mixture of sea, breeze, bushes and sand, and I discovered it very emotional, because the ones are some of the territories of my life. At that second, I decided that I become creating a story about the spirit of the perfume, imagining it as a religious and magical object coming from heaven to earth," says the artist himself.